Straight talk on pest control marketing.
Practical guides on lead generation, Google Ads, and pay-per-lead economics — written for pest control business owners, not marketers.
Pay Per Lead Pest Control: Pricing, Models, and How It Works (2026)
Search leads $60 to $120 per lead, Facebook/Instagram leads $25 to $50 — prepaid packages, lead deposits, or managed ads at 20% of spend.
Read the guideAI Answering Service for Pest Control Companies (2026 Guide)
What AI answering costs, how it compares to a human service and voicemail, and when $95/month pays for itself.
Read the guidePest Control Answering Services: What They Cost and When They're Worth It
Human vs AI vs in-house — real 2026 pricing, what actually matters when choosing, and how to tell if a service pays for itself in your business.
Read the guideWhy a $500 Pest Control Job Is Actually Worth $3,000 (And What That Changes)
Recurring plans, retention benchmarks, and the lifetime-value math that changes how much you can afford to spend on a lead.
Read the guideGoogle Ads vs Facebook Ads for Pest Control: Which One Actually Works?
Honest breakdown of cost, lead quality, and intent on each platform — plus when to use Google, Facebook, or both for your pest control business.
Read the guideWhat Pest Control Lead Generation Actually Costs (And Why Most Companies Quit Right Before It Works)
Real numbers on what pest control leads cost, why month one runs hot, and how to decide between running your own Google Ads and buying leads outright.
Read the guideMore guides coming soon
In the meantime, if you have a specific question about ads or leads for your business, just call us.